Coffee company, Kramoda, approached TheMadeGroup in an effort to achieve ambitious sales objectives while growing effectively across Meta despite rising ad prices and fierce vertical competition.

‍

The Strategy

By setting targeted ROAS standards, adopting industry-leading Paid Social initiatives, and coordinating regularly on business goals, TheMadeGroup was able to grow throughout Meta even more quickly than Kramodas's initial projections. These include:

• Increasing Acquisition by Diversifying Creative Concepts and Formats
• Boosting and Segmenting Communications to Promote Competitive Differentiation
• Using Audience Segmentation to Improve Scaled Growth
• Utilizing a High-Converting Quiz Landing Page to Customize the Shopping Experience